Claude Prompts for Market Research
By Joy Zhang · ex-Deloitte consultant running a one-person business with Claude
Market research fails solo founders in two opposite ways: skipping it entirely, or producing a 20-page report that informs no decision. The fix is structural — every research prompt here requires naming the decision it informs, and ends with a verdict, not a summary.
The competitor X-ray is the workhorse: you describe everything observable about someone already selling what you want to sell, and Claude reconstructs their funnel, separates their moat from their commodity parts, and labels every inference as observed or inferred. Three competitors in, the inferred overlaps become near-certainties.
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Reverse-engineering a competitor’s funnel
How a stranger becomes their customer, step by step, with the copyable parts identified.
Scoring a market before committing
Pain, purchasing power, reachability — with evidence requirements, not gut feel.
A 14-day validation plan
Zero budget, one riskiest assumption, kill thresholds committed before seeing results.
Frequently asked questions
Is Claude’s market knowledge reliable?
Treat model memory as hypothesis, not evidence. The prompts here are built to structure YOUR observations and force evidence-quality labels — payment data over usage data over search data over social chatter.
How do I research with no budget?
Reviews, comments, community posts, and competitor funnels are all free. The most underrated signal: thin content ranking for a buying-intent search — proven demand plus weak incumbents.
When is an idea validated enough to build?
When payment-adjacent evidence crosses a threshold you set before the test: pre-orders beat waitlist emails beat likes. Define kill numbers in advance or you will rationalize past them.
Want the complete library? The Claude Workflow Vault has 50 copy-paste workflows across sales, research, emails, content, offers and automation — the ones running my actual business.
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